The earth began to shake at 5:12 in the morning. The quake continued for about 42 seconds. It left a city devastated. Panic and chaos were soon to follow.
The bigger banks had burned down in the fires following the great San Francisco earthquake of 1906. It was discovered the super-heated bank vaults, while secure, could not be opened. Opening a metal vault would provide fresh oxygen, causing the vault contents to immediately ignite, destroying paper and slagging metals. They could not be opened until the vaults had cooled, outside and in, a process that would take weeks.
The little neighborhood Bank of Italy didn’t have that problem. A.P. Giannini’s bank opened for business within days. In a makeshift set-up, initially consisting of a plank on two barrels, on the North Beach wharf, the Bank of Italy quickly began taking deposits and making loans, frequently on the basis of a handshake, encouraging people to rebuild their city. Years later, Giannini would boast every loan had been repaid.
With the level of customer loyalty and trust the Bank of Italy’s response to the disaster earned, it should come as no surprise that the Bank of Italy continued to grow and expand its operations. It’s still in business today, although known by its new name, Bank of America. Giannini served as the bank’s Chairman until his retirement in 1945.
Business opportunity in the face of a disaster isn’t about exploiting the misfortune of others. It’s about the opportunities that can arise when your business is able to quickly return to operations after a disaster. It’s about the customer loyalty that can result from being prepared to provide goods or services in the wake of a fire, flood, earthquake, tornado, blizzard, or any of the other myriad catastrophes that strike North America. It’s about being prepared to support your community in the face of adversity.
Is your business prepared to continue to serve customers when/if the unthinkable happens?
The Advantage of Cloud Communications
Cloud infrastructure means your communications system is safe from regional disasters. Redundancy is built into the system. If you can access the internet, you can access your business communications system. Your people will be able to work from home or temporary offices without a loss of data, including complete phone records & reports. Your core communications and collaboration capabilities will be waiting for you, intact and ready to connect you to your customers and the world.